JB Tinker

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XCERIO Digital Skills Institute
July 2013 – July 2015
14 Staff


Company Growth


Staff Growth

Sales (Millions)

JB is one of the most talented, innovative and creative individuals I have ever met.

Richard Gordon


XCERIO delivers internationally recognised certification pathways that prepare and empower individuals to help reach their full potential, differentiate themselves in a highly competitive digital economy and realise academic and career aspirations.

As CEO, my responsibilities were to drive the delivery and uptake of certification programs across both the academic and corporate sectors in Australia, New Zealand and the Pacific Islands with a view to increasing the career options for participants.

  • Grew company 538% by implementing sales, project and logistical processes
  • Increased staffing by 350%
  • Secured State-wide deal with Department of Education, Training and Employment
  • Achieved curriculum recognition in QLD, WA, SA and NT
  • Mapped VET qualifications to internationally recognised certifications
  • Worked closely with Sales and Education teams from Adobe, Autodesk, HP, Microsoft


  • Best Adobe Partner – FY14 (from 106 global partners)

Parent Representative

Rochedale State
School Council
April 2014 – Present

The role of a school council is to monitor the school’s strategic direction and approve plans and policies of the school of a strategic nature including the annual estimate of revenue and expenditure for the school, monitor the implementation of the plans and policies and to advise the school principal about strategic matters.

eServices Manager

IC Central
July 2009 – July 2013


Product Training (Face-to-face)


Web Design & Development


Customer Onboarding & Support

As eServices Manager, my responsibilities were to ensure that our customers (schools, TAFEs, Universities, corporates) were proficient in the delivery of certification programs in their unique environments. This was completed by delivering face-to-face training sessions on certification programs as well as the individual applications being tested.

  • Delivered $560,000 in sales via web & upselling
  • Presented training sessions on Microsoft Office
  • Presented training sessions on Adobe Creative Suite


Eight Characters
August 2007 – July 2009

  • Coldfusion Application Development 95%
  • CSS 95%
  • Javascript 90%
  • UI / UX 80%
  • Databases 80%

As Director of Eight Characters I was responsible for all operational aspects of the business from marketing, application development, business management and client acquisition. During this time I developed the following:

  • Custom built CRM
  • Custom built eCommerce Platform
  • Online Stationery Store including automated stationary reorder prompts
  • Hotel Booking Application

Operations Manager

Freelife International
October 2006 – August 2007

I was responsible for establishing the Australian office of Freelife International. Duties included office fit-out, interior design, IT infrastructure setup, shipping & logistics, weekly reports to General Manager.


August 2002 – September 2006

As the webmaster I was responsible for maintaining In Learning’s website and Learning Management System. I achieved #1 ranking on Google for each of our products by continually monitoring analytics and adjusting small components of the site through A/B tests.

Premier Leader Representative

Morinda Australia
November 1998 – May 2000

As a Premier Leader Representative I was responsible for monitoring the status and network of the top 15 distributors across Australia who between them managed over $4,000,000 of product.

Microsoft Certified Educator

Microsoft Office Specialist Master

Adobe Certified Educator - Web Communication

Complete list of certifications and qualifications: Diploma of Business; Diploma of Management; Microsoft Office Word 2003, Microsoft Office Excel 2003; Microsoft Office PowerPoint 2003; Microsoft Office Outlook 2003; Microsoft Office Word 2007, Microsoft Office Excel 2007, Microsoft Office PowerPoint 2007; Microsoft Office Outlook 2007; Microsoft Office Specialist 2007 Master; Microsoft Office Excel 2010; Microsoft Office PowerPoint 2010; Microsoft Office Word 2010 Expert; Microsoft Office Excel 2010 Expert; Microsoft Office Specialist 2010 Master; Microsoft Office OneNote 2010; Microsoft Office Word 2013; Microsoft Office Excel 2013; Microsoft Office Outlook 2013; Microsoft Technology Associate: Windows Operating System Fundamentals; Microsoft Certified Educator; IC3 Living Online – 2007; IC3 Computing Fundamentals – Global Standard 3; Rich Media Communication using Adobe Flash CS5; Web Communication using Adobe Dreamweaver CS4; Rich Media Communication using Adobe Flash CS4; Visual Communication using Adobe Photoshop CS4; Web Communication using Adobe Dreamweaver CS3; Web Communication using Adobe Dreamweaver CS6; ACA Educator in Web Communication using Adobe Dreamweaver CS6

© JB Tinker, 2015